January Transfer Premium
Analysis of five years of transfer data reveals systematic overpayment during winter windows. Clubs facing relegation consistently pay above market rates.
The desperation premium has increased from 18% to 23% since 2020.
Mid-season transfers command a 23% premium over summer equivalents, as clubs scrambling for relegation survival drive prices beyond rational valuations.

Mid-season desperation drives transfer premiums
Analysis of five years of transfer data reveals systematic overpayment during winter windows. Clubs facing relegation consistently pay above market rates.
The desperation premium has increased from 18% to 23% since 2020.